A true blue Monday.
Bet I’m not the only journo in Australia lacking a bit of motivation today.
A few weeks ago Fairfax announced they would join the outsourcing party and “send” about 60 jobs to New Zealand. Today they announced; about 1900 jobs will be removed, some papers are changing over to tabloid and paywalls will be erected.
Again the media doesn’t get it. Readers are not going to pay for gossip and sensationalism when they can get that for free on Twitter, Facebook and Tumblr. However, what readers are willing to pay for is quality journalism – an article it took weeks to research, write and edit.
As I’ve mentioned before, which was shown when the New Yorker went digital on the iPad – subscriptions went up. Because readers are willing to pay for quality, not quantity they can get for free elsewhere.
I had almost abandoned my plan to eventually end up as a journo in Norway or Sweden. Because I’ve grown even more interested in working as a journo here [in Australia]. But waking up to news like this, I’m very glad I have a Norwegian citizenship and are fluent in both Norwegian and Swedish.
The future for quality journalism in Australia– sorry for being so honest and negative –looks very grim from where I’m sitting.